Working with a legendary brand to help them stay on trend by supporting a transition to a video driven digital future.
McLaren are one of the largest construction companies in the UK, with a turnover in excess of £750 million, they recently underwent a rebranding initiative. The rebrand included a new visual identity and a renewed website and social media strategy. We worked closely with the Marketing and leadership team to help them pivot to video content to drive their communication processes. They are now able to capture and share project progress in real-time, improving collaboration and decision-making across the business. Overall, the rebrand and increased use of video is helping McLaren to update stakeholders on project progress, inform employees of business updates and advertise their services to a worldwide audience online.
BRIEF ---